AI can help you understand the needs of users. It also helps you know how they behave with every little element of a product-you will learn more with every interaction. As a result, instead of just solving a problem, a product will be able to delight the user and to create new paths for conversion and engagement.
Artificial Intelligence (AI) is more than just a set of fancy features. AI can be a boom to Product Design. It can improve the user’s experience to make your existing products more usable and profitable. Beyond that, it can help you involve user in the design of new products as well.
In Our Daily Life?
AI already is part of the daily live of most people. It is in our smartphones, in our cars, in our computer we use at work.
For example, Waze is a navigation system much like Google Maps or Apple’s Maps. Waze learns from users’ habits, common destinations, the time they spend driving, and the speed they drive at. Waze is always learning information from traffic, closed streets, accidents, and anything else that can interfere with a person arriving safe and sound at the desired destination.
Waze is a Machine Learning engine.
Design and AI
Unlike the dystopian vision of some, AI won’t replace human designers any time soon. It’s true that a machine can now perform some design tasks, but for breakthrough results there’s still a need for a designer and her experience, criteria and, empathy.
The Grid is a website creation platform. It is AI-based and functions without the help of a designer. Currently, this tool is a little disappointing. It can do some basic tasks faster than people, but don’t expect a masterful design out of it.
Humans are capable to take Design decisions beyond what machines algorithms can do. Those decisions come from empathy, observation of behavior and body language, such posture, a smile, voice tone, etc.
A user’s experience with your product is not only about how the user interacts with it, but why they do it that way. At least for now, humans designers are much better at this than AI-based apps.
Instead of waging war against the machine, designers can use it to add value to their work. For example, this technology can help designers easily measure data. Lots of it. Managing all that data would impossible manually. Tools like Optimal Workshop or Content Square are early examples of this type of tool. They use eye tracking, heat maps, and other features that have been prohibitive in the past.
Changing How We Interact with Products
New technologies always transform our interactions with tools and products. Some, like iPods and DVDs fall out of fashion as people take to the Cloud for music and movies. In time, they can become game changers.
A great example of this is Spotify. It started as a music streaming platform, allowing users to access hundreds of songs as many times as they wanted for a monthly fee. The platform evolved and integrated a lot more Machine Learning features. It started to monitor every aspect of user’s interactions: how much time each spends listening, noting their favorites artist and songs, etc.
It uses this data to let you personalize your content, what they call micro personalization. This is how they went from being just another startup to becoming one of the biggest companies in the world.
AI is changing the way we shop and the way we eat. It is transforming how we interact with our appliances and our homes. Far from being an obstacle, it is a whole new opportunity to shape successful products.
Take advantage of all the data provided by AI and apply it to refine your user’s experiences one iteration at the time. Who knows, you may end up creating the next big product that changes the market.
Profit from AI
Some ways to leverage design with AI are,
Embrace the relationship between AI and Design
Use any tool that makes your products easier to use. The paradoxical duo of Design and AI is changing how users interact with products, making software more engaging.
Designing AI-driven products
As AI and tech continue to disrupt our lives insights of how we might humanize certain experiences become increasingly important.
One of the things that is currently missing in AI tools is personality. It will give huge value to our interactions with devices because it gives them a human touch.
Profit from micro personalization
Consumers don’t trust brands implicitly.
You can gain their trust by speaking their language. That’s one reason that they rely so much on reviews and influencers.
You can learn to speak and behave in ways to build trust with your users based on what you learn about them using AI.
Guard Their Data
The amount of information that AI can retrieve is humungous. You must ensure its privacy and safety. Any data breaches will erase any trust that you have built with your users.
Originally published at https://ux.nearsoft.com on February 5, 2019.