Fran Frkovicinobserving iterationsApple, Epic, and Fortnite in 2020 — The Big PictureUnderstanding why Epic is picking a fight with Apple, and what’s at stake7 min read·Aug 17, 2020--3--3
Fran FrkovicThree Simple, But Not Easy Steps For Preparing Awesome Performance ReviewsThree things I learned after setting well over 500 performance goals, and finding that most didn’t achieve the result I hoped to see.10 min read·Dec 9, 2019----
Fran Frkovicinobserving iterationsHow To Turn $500 Phone Into $1000 OneInnovations in pricing, expensive phones, and role consumers play in it.7 min read·Sep 16, 2018--1--1
Fran Frkovicinobserving iterationsFive Whys of Top Notch iPhone XTo understand why iPhone X has a notch on top, we just need to ask “why does iPhone X have a notch on top?” five times.6 min read·Sep 18, 2017----
Fran Frkovicinobserving iterationsThree Standout Features of Essential PhoneEssential Phone is an Android flagship with three standout features: no bloatware, modularity, and premium build. Only one really matters.6 min read·Aug 19, 2017----
Fran Frkovicinobserving iterationsJoke About Hot Dog Decades In The MakingWhat if ten years ago you heard: “Smartphone app which enables people to ask whether phone is pointed at hot dog”. Would it make sense?6 min read·Aug 1, 2017----
Fran Frkovicinobserving iterationsFive billion Is Better Than Two BillionHow large a market for iPad is and should be — and how declaring iPad Pro a laptop replacement limits its potential.4 min read·Jun 18, 2017----
Fran Frkovicinobserving iterationsThere Is No Place Like HomeIn a race to make a smartphone that’s only a large piece of glass with no bezel and no buttons, Samsung seems to be in the lead. Galaxy S8…7 min read·Apr 20, 2017----
Fran Frkovicinobserving iterationsAbout the Things That StickThe iPad coin toss story from last week ended up missing something important. One of the last times I wrote about iPad, back in 2015…3 min read·Mar 26, 2017----
Fran Frkovicinobserving iterationsLet’s Toss a Coin and Make a New iPadImagine you were a CEO or some other executive at Apple, with only one task ahead: to get iPad back on the right track. Sales keep…4 min read·Mar 21, 2017----