Dec 17, 2021Building our W.A.L.L. (Women at Leadership Level)What a wonderful time to be a woman. To live in a global society where there seems to be a united effort towards equality among the genders. …Women4 min read
Dec 17, 2021What we can learn about branding from Cobra.Developing comic book franchises into blockbuster movies has boomed in the past 10 years. G.I. Joe takes no exception to this trend. Much about branding can be learned and observed from the Joe’s arch-nemesis, Cobra Commander and his use of the Cobra branding. Anyone born in the 80’s should remember…Branding3 min read
Feb 3, 2020Create Great Content With CanvaOne thing about the internet and the subsequent development of internet products is the ease and convenience they create for the business professional’s daily life. …Branding5 min read
Published in The Startup·Aug 15, 2019Building Brand YOU — The Product“Life isn’t about finding yourself, it’s about creating yourself” — George Bernard Shaw My husband gave a talk at a hospitality college in Jamaica, the focus of which was on the topic of Building Brand YOU. …Branding6 min read
Jul 27, 2019The Customer — The Center of the BoardIf Content is King and Strategy is Queen (borrowed from my friend), then the Customer is the Center of the Board. At the heart of every brand is the customer, who if you are successful in reaching, engaging and retaining, will place you in control of the game. …Customer Success3 min read
Jun 21, 2019Employees are your CustomersOne of the things I love about most startups in North America and Europe compared to Jamaica is their recruitment brain and strategy. One of the biggest distinctions is that they recruit like marketers, more specifically digital marketers. They attract, engage, close and retain new prospects, employee prospects. They put…Customer Success3 min read
Published in Better Marketing·Jun 21, 2019What Skills Will Marketers Need in 2025?With AI hitting the scene, here are some AI-proof skills to focus on so you don’t get left behind — In the next five to seven years, a lot of digital tasks currently performed by marketers will be done by Artificial Intelligence or Cobots (Digital Assistants). Currently, we already have AI tools that perform tasks along the RACE framework (Reach, Act, Convert & Engage) created by Smart Insights. …Artificial Intelligence8 min read
Published in The Startup·Jun 21, 2019Let’s write to delight!“A quotation at the right moment is like bread in a famine.”- The Talmud I like opening and closing with quotes, I think they have a unique way of capturing the essence of a ‘thing” in just a few words. And that’s really what writing good copy is about. As…Advertising4 min read
