…act with the products they’re selling — look at them, touch them, and experience them in real life. Even if Amazon does not profit from the physical stores directly, it serves a purpose as an engagement tool, a way to increase the loyalty of current customers and garner new ones.
I’m not talking about people who write self-help tips that are a rehashing of a rehashing of a rehashing of a copy of a copy of a copy. Or clickbait articles that never get to the damned point — I don’t consider them writers. I consider them content marketers that employ writing.