15/43 days Design Experiment
“Read only left–hand pages. Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our ‘noodle’.”
― Bruce Mau’s An Incomplete Manifesto for Growth
This got me very confused.
I love books. I love bookstores and that brings me back to the first time I took a year off. It was 2009 and since I didn't have money to travel I decided to work in bookstores in São Paulo.
Of course it has its bad days as anything else but it was for sure a life changing experience. To be surrounded by other people's knowledge and to spend several hours a day talking about them with interesting people is a big learning experience.
Back to the Manifesto, question: who the hell is this guy again?
According to wikipedia Marshall McLuhan was a "Canadian professor of English, philosopher of communication theory and a public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries."
And more, "McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented.". Ok ok, you got me, Mr McLuhan. And you're going directly to my GoodReads list.
I got really intrigued by this way of decreasing the amount of information and for a moment I thought it was a metaphor. But it's not. And I think it deserves an experiment. Here he explains why: