Francisco Sampaio de MoraesWhat is Love? How to evolve your Brand into a Lovemark“I don’t know why you’re not fairFeb 19, 2018Feb 19, 2018
Francisco Sampaio de MoraesAd-Mageddon? 3 Tactics to make your ads more effective and slow the motivation to block themI am now part of the problem. The advertising industry — myself included — is wringing its hands and shaking its fist at the use and growth…Jan 31, 2018Jan 31, 2018
Francisco Sampaio de Moraes5€ or 4,99€? The Psychology of Pricing (1/3)At the end of the day, price is the value by which someone is willing to pay for a particular good or service. So basically, price is…Jan 16, 2018Jan 16, 2018
Francisco Sampaio de MoraesThe Power of “Jingle Bells, Jingle Bells, Jingle all the Way!”In psychology, the Zeigarnik Effect (“On Finished and Unfinished Tasks” in 1927) states that people remember uncompleted or interrupted…Dec 19, 2017Dec 19, 2017
Francisco Sampaio de MoraesWhy so Serious? Emotion as a Performance Indicator Metric“The Emotion and the various reactions to it are aligned with the body, while the Feelings are aligned with the mind”, in Ao Encontro de…Dec 12, 2017Dec 12, 2017
Francisco Sampaio de MoraesEffective Creativity, 5 Benefits of Including Neuroscience in Marketing and the Creative Process“When consumers appreciate brand interactions and feel good when they are in touch or during the brand experience, those feelings will be…Dec 12, 2017Dec 12, 2017
Francisco Sampaio de MoraesVujá Dé, The difference between looking at and seeing trough MarketingIn the epigraph of the book “Essay on Blindness”, José Saramago says “If you can look, see. If it can be seen, observe.” revealing the…Dec 12, 2017Dec 12, 2017
Francisco Sampaio de MoraesCreatividata, Data to listen and Creativity to interactIn March 2017, Barkley, a Kansas advertising agency, acquired a small consulting firm from Human Centered Design, XperienceLab. This…Dec 12, 2017Dec 12, 2017
