Don’t Be The Average Marketer
We live in an age in day, where technology follows us just about everywhere we go. While that doesn't necessarily indicate anything bad in particular, we tend to be information overloaded especially whenever we open a new tab and navigate to social media platforms such as with Facebook.
I’m constantly bombarded with average marketers left and right trying to spark fake conversations in hope of eventually up selling me something.
Okay we get it, you have bills to pay or maybe you decided to create a course to try to recoup the money you spent from yet another guru teaching you what you now know and hold dear as valuable.
Assuming you’re one of them, let me introduce you to what “real” value and what perceived value is.
Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the true cost of production for the products they buy; instead, they simply have an internal feeling for how much certain products are worth to them.
Value the regard that something is held to deserve; the importance, worth, or usefulness of something.
Let’s dumb it down a bit, if you create a course, an invention or some product that brings value to the market, which is shown by the direct demand in purchases, then you sir/mam may just have something that has real value and a dire need for.
While on the other hand, if you are creating things whether a physical or digital asset to just resell and make money and aren’t bringing any real value to your clients, then you are just selling an item that has perceived value.
When a “make $60K a month Instagram mastermind” course is sold and after several months of doing everything that was shown, and you haven't made $1 from the course, then what was sold was perceived value, not actual value.
Before you call BS, yes it could be that said person isn't utilizing the course properly but you get the point. There are way too many average marketers selling worthless products, courses and whatever else can be packaged for $997 or more. It’s truly sickening and its corrupting entrepreneurship.
Don’t be an average marketer.
Source: UNSCRIPTED by MJDemarco