Franco RaffaBrands and MallsThere’s a lot of debate around the future of malls, brands and digital in retail, but this post is focused on the relationship between…Apr 10, 2018Apr 10, 2018
Franco RaffainGoBeyond.AI: E-commerce MagazineBreaking Brand RulesIt’s an exciting time for marketers and brands — innovation challenges across media platforms and now seeing how big brands are surprising…Mar 9, 2018Mar 9, 2018
Franco RaffaLessons from my 3 year oldYeah, ….ok…. another lessons from… article :-) I’m writing this to me as a reminder of what matters. Every day I strive to Make Things That…Feb 10, 2017Feb 10, 2017
Franco RaffaFido: Credit Checks Done RightKnowing your credit status is the most important step in managing your money. So why are so many credit checks so difficult to get and…Nov 2, 2016Nov 2, 2016
Franco RaffaReligious Fundamentalism does not represent a religion.To people I know who believe that Muslims follow an inherently violent religion and that is the cause of the attacks. Note that I am not a…Dec 2, 20151Dec 2, 20151
Franco RaffaShare your FailuresIn 2005 I joined a global advertising network and soon noted some key barriers to growth. Coming from an end market where practical…Sep 8, 2015Sep 8, 2015
Franco RaffaYour marketing PHD means shit!I remember the 1st week I arrived in NYC as a middle management employee in a multinational advertising agency. I was suddenly shunted into…Sep 7, 2015Sep 7, 2015