Onboarding is both the most difficult and ultimately most rewarding part of the funnel to improve to increase a company’s growth. And it’s where most companies fall short. By focusing on your onboarding, you can delight users more often and be more confident exposing your product to more people. For more advice on onboarding, please read Scott Belsky’s excellent article on the first mile of product.
At Emerson Stone, we look forward to the challenges and opportunities this emerging technology presents. As design practitioners, we need to think carefully and critically about designing for blockchain — from visual to digital to UX. Our role is to mediate between businesses and users, helping the former build products and platforms the latter will embrace.