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A lot of has been written about digital innovation, with companies like Apple and Amazon commonly used as case studies. What gets far less mention is how small and medium business (SMB) and Startups are winning at the digital game — For startups like Monzo, Deliveroo, and Made, digital is driving new sources of competitive advantage, business growth, and value creation for customers.

A study of successful SMBs and startups showed that the adoption of innovative technologies is one of the primary drivers of business growth and value creation, however for most SMBs, choosing the right technology is also one…

Regardless of concern over issues like ad fraud, fake news, transparency, and brand safety, as well as continued Brexit uncertainty, the total UK digital ad spend increased to £7.3bn in the first six months of 2019 — up 13% year on year, according to IAB UK’s half-year Adspend report.

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The analysis shows that Display (video) and Search were the biggest drivers of growth between January and June 2019 — up 27% and 13%, respectively.

Search now accounts for £3.7 billion of total H1 digital ad spend, while combined Display (video and non-video) is worth £2.8 billion, a 17% annual uplift.

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Differentiation separates the winners from the losers.

If you’re confused about the difference between marketing and advertising, you’re not alone. On the surface, marketing and advertising seem to be synonymous, two words you can use interchangeably to describe a process that helps your company sell more products or services.

There’s a vast difference between marketing and advertising, and if you want to be successful with either, you need to understand why and how they’re different — and how to use each effectively.

So what is the difference between marketing and advertising? Why is it essential to separate the two? …

Franklin Nnah


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