The Mobile Startup: Episode 4 — Obsessed about social media and vlogging

So much new information

I got obsessed about Social Media Marketing, ever since discovering Gary Vaynerchuk and his YouTube shows: Ask Gary Vee and DailyVee. I bought and read his latest books: Jab Jab Jab, Right Hook, and “Ask Gary Vee”, and I am completely convinced that a social media presence is no longer optional. “Every company is a media company now” — Gary Vee.

Basically, there has been a platform shift, where millions of people are now on TV creating content. And If you are not creating content, then you are out of the game.

So here we go. I will just talk about exactly what’s on my mind. And I feel I have a lot to share with the world, based on my experiences with business so far, and after 12 years in the Tech field as an engineer.

People throw around the term MVP a lot. But are you truly building an MVP? To me an MVP is when it feels painful, but you keep removing features over and over, until only the skeleton is left. If you can see the beauty of the core idea, and the consumer agrees with you, then you can pack on everything else later. This is just my perspective. Proof of Concept or NOTHING.
Learning Social Media from scratch after never having done it before, is a daunting task. But somehow it makes me feel alive, and is a very refreshing new perspective. It feels literally like a brave new world.
How do you view Social Media? How big of a deal is it to you? What are you trying to get out of it? Let me know in the comments.
The 3 key professional traits that I live by are: Integrity, Skills and Energy. To me they are the 3 pillars of success in technology. Coupled with humbleness, confidence, and determination, I believe that’s all you need to succeed anywhere in tech.
Some thoughts come to mind after witnessing the genious of Eric Johnson live, in an intimate concert in Toronto. The greatest artists constantly push the boundaries, and go past them. Learning from mistakes has never felt more real than what I experienced there.
Calculating a person’s caliber can be done by identifying significant categories for your business, and ranking the candidate against those. Each category gets an importance weight. This concept is similar to a scorecard. One important category however should be “resourcefulness”, and I believe it should have a significantly higher weight than other categories.
Comparing Business to a Weapon, the following parallels can be drawn: Aim, Caliber, Ammo. Aim is you overall strategy and preliminary planning. Caliber is how much damage you can do if you hit the target (level of disruption or value). Ammo is the available time, resources or capital.

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