Building Dreams: The Entrepreneurial Journey of Fraser Landeen

Fraser Landeen
3 min readJan 27, 2024

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In the dynamic realm of real estate and home construction, one name stands out for its commitment to quality, innovation, and community values — Fraser Landeen. As the CEO of Landev Homes, Fraser has woven an entrepreneurial journey that began with childhood lessons and evolved into a thriving business dedicated to building dreams in Alberta.

Early Entrepreneurial Sparks:

Fraser’s journey started at the tender age of 7 when he and his friends set up a lemonade stand. Little did he know, those humble beginnings would ignite an entrepreneurial spirit that would shape his future. Learning crucial lessons about location, pricing, and market dynamics, Fraser’s childhood venture laid the groundwork for the business acumen he would later apply.

Franchise Ventures and Leadership Milestones:

After earning a Bachelor of Science in Economics from the University of Victoria, Fraser ventured into the competitive world of fast-food franchises. Successfully launching Carl’s Jr. franchises in Calgary, he became one of the youngest franchise owners in the Carl’s Jr. network, overseeing 75 employees and achieving over $1 million in sales within the first three months. These experiences not only marked his success but also equipped him with invaluable leadership skills.

Frase Landeen-Leadership-Development

Pivoting Towards Passion:

Despite his accomplishments in the fast-food industry, Fraser felt a deeper calling. Selling his franchise, he redirected his trajectory towards his lifelong passion for developing and building homes. Inspired by his fascination with architecture and nurtured by his upbringing in Vancouver, Fraser founded Landev Homes in 2018, positioning himself as a force in real estate development.

Landev Homes: A Beacon of Innovation:

Based in Calgary, Alberta, Landev Homes specializes in transforming distressed properties into exclusive opportunities and constructing various housing types, including multi-family townhouses and single-family homes. Fraser’s commitment to innovation is evident as Landev Homes merges innovative design concepts with unparalleled craftsmanship, setting new standards in the industry.

From Distressed to Distinctive:

Landev Homes, under Fraser’s leadership, distinguishes itself by turning distressed properties into bespoke living spaces. The company’s approach goes beyond construction, incorporating elements of community values, cultural ambiance, and environmental sustainability. This unique blend is the cornerstone of Fraser’s vision to provide families with homes they can be proud to call their own.

Personal Passions and Community Commitments:

Beyond his professional pursuits, Fraser Landeen is a man of diverse passions. A fitness enthusiast, avid traveler, and devoted father, he brings a well-rounded perspective to his role as a businessman. His commitment extends beyond his family to a vision of a brighter future for the community he serves, making him a true liaison for positive change.

Conclusion:

Fraser Landeen’s entrepreneurial journey from lemonade stands to the helm of Landev Homes is a testament to passion, perseverance, and a commitment to building dreams. Through innovative designs, community values, and a focus on sustainability, Fraser is not just constructing houses; he is crafting legacies and shaping the landscape of Alberta’s real estate for generations to come.

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