Mobile App Install & Engagement Fraud — Data Study by AppsFlyer
Mobile advertising budgets grow every month — app market is getting more and more competitive and publishers ready to pay a lot for quality users.
This opens lots of opportunities for all types of cheaters or fraudsters to fool an advertiser or affiliate network by faking the results (installs or other types of conversions).
Appsflyer team studied their internal data to see what’s happening on the market and shared a huge number of interesting insights.
Download the full report at https://www.appsflyer.com/resources/state-mobile-app-install-engagement-fraud/