50 Mind-Blowing Stats About Advertising

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Looking for the latest advertising stats? We’ve got you covered. We’ve compiled a list of 50 of the most important advertising statistics you should know to succeed in 2018. Keep reading for the up-to-date information you need on advertising, social media, PPC, mobile advertising, email marketing, video advertising, and what’s on the horizon for the marketing industry.

Advertising

1. Total media ad spending worldwide will rise by 7.4% to $628.63 billion for 2018. Digital media will account for 43.5% of the investment. By 2020, digital’s share of total advertising will near 50%. (eMarketer, 2018)
2. Mobile will make up the bulk of this spend, garnering 67.3% of digital and 29.2% of total media advertising this year. (eMarketer, 2018)
3. Advertisers are expected to spend a combined $66 billion globally on sponsorship this year, up 4.9% year over year. When compared with paid media, sponsorship is the second-fastest growing advertising channels behind the digital formats. (WARC, 2018)
4. Advertising is certainly becoming more automated, as well. In fact, spending for marketing/advertising automation is expected to reach $25.1 billion annually by 2023. (MarTech Today, 2018)
5. Product placement in various media and video advertising are projected to post double-digit gains due to increased cable cord-cutting and binge video watching. (PQ Media, 2018)
6. Two-third of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads. (Zenith, 2018)
7. Half of Generation Z (50%) and 42% of Millennials said ads in social media are most relevant to them, while Generation X and Baby Boomers said they still prefer TV advertising. (Adobe Digital Insights, 2018)
8. More than 70% of advertisers believe their ads are relevant to the audience they are targeting. Yet only 8% of people think ads they see online are always relevant. (Adobe Digital Insights, 2018)
9. Retail is expected to make up the largest chunk on the digital advertising pie this year, with an estimated 21.9% of total digital ad spend. Automotive, financial, pharmaceutical products/medicine, and travel tourism will round out the top five digital advertising spenders. (Marketing Charts, 2018)
10. On average, advertisers will spend more than $10 million annually for their brands’ digital and mobile video advertising, a 53% increase from two years ago in 2016. (IAB, 2018)
11. Eighty-four percent of advertisers said they would increasingly bring more advertising functions in-house this year, advertising directly to the consumer. (IAB, 2018)
12. 2018 has been the year of experiential marketing, with nine in 10 marketers recognizing its importance in driving brand engagement. (Freeman, 2018)
13. Social media advertising revenue is forecast to reach $ 51.3 billion for 2018. That’s $17.44 per user. Revenue is set to grow by 10.5% annually. (Hootsuite, 2018)
14. 57% of marketers believe that influencer marketing will be integrated into all marketing activities in three years.

PPC

15. Google and Facebook still hold the largest share of total digital ad spend, with 38.6% and 19.9%, respectively. (eMarketer, 2018)

16. Business makes an average of $2 in revenue for every $1 they spend on Google Ads. (Wordstream, 2018)

17. The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network. (Wordstream, 2018)

18. The average cost per click (CPC) in Google Ads across all industries is $2.69 on the search network and $0.63 on the display network. (Wordstream, 2018)

19. Omnichannel strategies drive an 80% higher rate of incremental store visits for local businesses. (Wordstream, 2018)

Social Media

20. Social media platforms capture 33% of the time users spend online. (Wordstream, 2018)

21. 4 in 10 internet users say they follow their favorite brands on social media. (Wordstream, 2018)

22. 37% of online shoppers say they use social media for “purchase inspiration”. (Wordstream, 2018)

23. 96% of B2C marketers say that Facebook is a valuable marketing platform. (Wordstream, 2018)

24. As of January 2018, the age group with the most Instagram users worldwide is 18–24, followed by 25– 34-year-olds. (Statista, 2018)

Mobile

25. 69% of digital media time is spent on mobile devices. (Wordstream, 2018)

26. Appearing in mobile search ad results can increase brand awareness by 46%. (Wordstream, 2018)

27. 82% of smartphone users consult their phones while in a store. (Wordstream, 2018)

28. 84% of consumers between the ages of 18 and 29 are most likely to use a mobile device when shopping online. (Wordstream, 2018)

Email Marketing

29. Traffic from email marketing campaign has an average conversion rate of 4.29%. (Wordstream, 2018)

30. 65% of marketers believe that dynamic content in email marketing is effective. (Wordstream, 2018)

31. Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns. (Wordstream, 2018)

32. 73% of email marketers are prioritizing email for mobile devices. (Wordstream, 2018)

33. Marketers who send emails on Tuesdays get the highest open rates. (Wordstream, 2017)

Video Advertising

33. 64% of consumers say that watching a video on Facebook influenced them to make a purchase. (Wordstream, 2018)

34. Video ad completion rates have steadily increased over the past few years, reaching 70% overall in 2017. (Wordstream, 2018)

35. Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)

36. 4 in 5 consumers believe that demo videos are helpful.

Consumer Advertising

37. 73% of the consumers dislike pop-up ads. (Wordstream, 2018)

38. 72% of consumers want brands to share discounts and sales on social media. (Wordstream, 2018)

39. 86% of consumers would like to receive promotional emails at least monthly. (Wordstream, 2018)

Content Marketing

40. 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)

41. B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0–1 time per month. (HubSpot, 2015)

42. B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month. (HubSpot, 2015)

43. Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)

44. 47% of buyers viewed 3–5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)

45. 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

Marketing Technology

46. 24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2018)

47. The most popular mobile messenger app globally as of July 2018 is WhatsApp. (Statista, 2018)

48. 48% of customers started searching for the product they bought on mobile first. (Google, 2018)

49. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe, 2018).

50. 89% of people on smartphones are using apps, while only 11% are using standard websites. (Disruptive Advertising, 2018)