Berbuat Baik #DiRumahAja

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Photo by Alev Takil on Unsplash

This past week, Indonesia’s people are encouraged to stay at home, and it resulted in so many of Indonesia’s restaurant to be closed to the public, with the exception of takeout and delivery. It was a necessary step to flatten the COVID-19 curve — but also a heartbreaking one. This closure has already had a drastic economic effect: Thousands of workers were suddenly laid off, and businesses will forgo revenue for the near future. There’s a chance that many places that we know and love, from local favorites to high-end restaurants, may not reopen.

Small businesses are important to the economic and social fabric of our society, and we all play a part in their survival. …


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Photo by Shawn Ang on Unsplash

Business & Brand needs more hope and joy at this difficult time. We’re working to keep people safe and informed about the recent outbreak of COVID-19. We know that businesses like yours may also be experiencing unexpected challenges, and we’re committed to providing as much support as possible. We owe you this much.

About 99% of businesses in Indonesia are small; small business employs over 50% of the private sector workforce. Small businesses are vital for Indonesia, employees live in the community and so do the customers they serve. Unfortunately, all communities are susceptible to natural hazards, and businesses are vulnerable to human-caused disruptions. …


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Photo by Jonny Caspari on Unsplash

With almost 8 billion people on the planet, one might think that just putting any advertisement out there is good enough. Every year, some advertising tricks and trends come into play and seem to be at the forefront of all big company marketing campaigns. Others stand the test of time and appear over and over because they work. The advertising & marketing landscape is constantly changing. To help you stay ahead in 2020, there are a few trends you can count on and should learn well so you can apply them to your business.

Digital advertising spending is expected to grow to $517 billion by the end of 2023, so you can almost count on it being greater than offline spending. That number should only increase as more people buy smartphones and use them to connect to the internet. While offline advertising isn’t dead and never fully will be, there is definitely a place for more online advertising for greatest impact. …


Authenticity and being who you are at your core can help you create a healthy climate in your life, and work that allows for real fulfilment and joy.

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Photo by Nitish Meena on Unsplash

When it comes to being yourself, there can be a lot of pressure from the outside world as it tries to influence who you are. Living in a society that is constantly developing, it’s important for you to always be yourself from the inside out. In a world that tries to influence who you are, being yourself can be intimidating. We wish we could be ourselves and we admire those who walk their own path. …


Want to know what actually gets people to care? Hint: it’s not the tech

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Photo by Kristian Egelund on Unsplash

What is your favourite brand in the world? Apple? Nike? Disney? What do all of them have in common?

Whoever you’re picturing, you might never have noticed them if it wasn’t for branding. Its importance cannot be understated. Branding is the difference between a cool, refreshing glass of Coke and a sticky cup of unbranded “cola drink”. The taste can be almost identical. The experience won’t even come close.

We tend to think of branding as the use of large, multinational corporations. For most of us, the first brands that come to mind will be the likes of McDonald’s, Amazon, and Samsung. But branding is just as important for new startups as it is for established corporate giants. …


Whatever you do. Don’t make this mistake.

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Photo by Masaaki Komori on Unsplash

Nine out of ten startups will fail. This is a hard and bleak truth, but one that you’d do well to meditate on. We don’t want to sound pessimistic, but the truth is startups fail. A lot. Of course, this isn’t news. Entrepreneurs may even want to write their failure post-mortem before they launch their business. The optimistic entrepreneur still needs a dose of reality now and then.

Inevitably, you’ll see reasons like “ahead of it’s time, no market, not enough demand, ran out of cash, product mistimed, no investor interest, couldn’t secure funding, too early”, and on and on. …


“Focus on what you can control, and don’t waste energy on the things that you cannot.”

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Photo by Nik Shuliahin on Unsplash

Let’s face it, life can be challenging. We all have things in our life that challenge us — whether it is people, situations or the environment we live in. Most of us go through life feeling like we’re not in control.

Sometimes life takes control over me, and We need to take control back. Because when I feel I control my life, I feel I can change what I don’t like, and this makes me feel free. …


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“silver MacBook Pro on white table” by rawpixel on Unsplash

Looking for the latest advertising stats? We’ve got you covered. We’ve compiled a list of 50 of the most important advertising statistics you should know to succeed in 2018. Keep reading for the up-to-date information you need on advertising, social media, PPC, mobile advertising, email marketing, video advertising, and what’s on the horizon for the marketing industry.

Advertising

  1. Total media ad spending worldwide will rise by 7.4% to $628.63 billion for 2018. Digital media will account for 43.5% of the investment. By 2020, digital’s share of total advertising will near 50%. (eMarketer, 2018)
  2. Mobile will make up the bulk of this spend, garnering 67.3% of digital and 29.2% of total media advertising this year. …

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“girl wearing VR goggle” by Samuel Zeller on Unsplash

Two hundred sixty-six billion dollars. That’s how much advertisers around the world are expected to spend on digital advertising this year, according to eMarketer. And in this just three short years from now, that amount is forecast to reach 376 billion dollars — a 41% increase.

In the past 20 years, every industry has gone through some form of digital transformation but few industries have been as heavily impacted as the advertising industry. In 1996, only 20 years ago, the internet was just starting to take off. This year, it’s projected that digital ad spend will officially surpass TV ad spend and very few questions if that trend has any sign of slowing down. There’s no question that technology will continue to shape the future of advertising. We’ve seen dramatic shifts in form and factor, powered by technologies such as 3D, artificial intelligence, augmented reality, and virtual reality. …


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“man standing near brown wooden table” by rawpixel on Unsplash

The people who achieve the most in life don’t conduct themselves like everyone else. Many people wonder how they can become highly successful, not realizing that they hold within them everything they need to achieve all of the success they desire.

As a teenager the definition of success was simple. A fast red sports car or a luxury apartment. But I have discovered that true happiness and success lies within. More stuff doesn’t mean more happiness it just means more anxiety and more insurance. …

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