Helping tech companies dramatically increase revenues+valuations. All views etc. etc are mine
By externalizing your ideas in a variety of formats — text, sketches, photos, videos, documents, diagrams, webclips, hyperlinks — you create a system of distributed cognition across “artifacts” that can be moved, edited, rearranged, and combined.
Essentially, it’s easier for us to interact with physical objects in the environment than with abstract ideas in our heads.
2. Creating visual artifacts of ideas