On April 30th, my company AAX partnered with the folks over at AdMonsters. Our goal? …

On February 19th, the larger digital advertising world converged in Berlin. The occasion: the Adzine Adtrader Conference, an event that, for the last decade, acts as a platform for discourse on the most pertinent issues of the day, from transparency to privacy and everything in between. I was attendance, spending…

Ad blocking users feel the need for speed. They’re fans of motorsports in general but, when asked what sports they following and regularly watch, 19% of ad blocking users named Formula 1 and 11.4% of ad blocking users brought up MotorGP. These proved more popular than competitors like NASCAR or IndyCar. So: ad blocking users like watching fast…

The ad blocking demographic has some serious clout when it comes to choosing the rules of the game. Ad blocking users are independent thinkers. They don’t shy away from making decisions, from the decision to use an ad blocker in the first place, to the decision to enthusiastically purchase digital…

Ad blocking users are considered one of the keys in strengthening and revitalizing the ad ecosystem. An Overwhelmingly Curious Demographic The GlobalWebIndex (GWI) queried ad blocking users on how they relate to the wider world. And, unsurprisingly for an overwhelmingly curious demographic, the respondents were eager to learn and experience. For example, 76.6% agreed…

And how this impacts ad blocking users, of course. Ad blocking users like endorphins. They’re a fairly fit bunch, with more than 70% reporting engaging in physical activity 2–3 times a week and 81% reporting weekly sweat sessions. But although they’re committed to raising their heart rates, ad blocking users can’t be classified as gym rats. Their favorite regimes…

We’re talking about the good, the stressful…and the major issue of privacy concerns. First, the good news: Ad blocking users are technophiles — connected individuals whose appetite and curiosity for all things internet is healthy and expanding. The internet is where curious ad blocking users turn: 79.8% agree with the statement “When I need…

For Harriet Swain, one of the most beneficial effects of a solid, comprehensive education is simply being well-informed. That’s why she penned an article called The Art of Being Well-Informed for The Guardian’s “How To Be A Student” series, which touches upon everything student-centric, from making decisions to finding your…

The short answer to that question is…everywhere. There are an absolutely astonishing number of ad blocking users worldwide. …