How thinking I was an artist nearly destroyed my design company
3 months, 2 weeks, and 6 days from now, I thought I had finally climbed the mountain, and was ready to success. My partner and I had spent the last 3 months building the most artsy website ever on planet.
The website were meant to show the world how we worked. The entire landing page was sketches of our ideas, of how we created this very page. The idea was to show how we think, and how the site came to life. Nothing about who we were, or what we did.
We wanted some free attention, so we posted a small post in a big entrepreneur facebook group, looking for some ‘critic’ on our newly finished site.
We thought that our site was so perfect that everyone would tell us that we were exactly what they had been waiting for. We thought everybody would want a website from us immediately.
The response
When I saw the first notification coming, I told myself not to smile too much. But when I opened read the comment I was shocked. Some guy told me that my code was shit and that we should go practice for 5–10 years before taking money from anyone.
I felt bad.
The second comment was from some designer who told us that our design sucked.
I felt really bad.
The comments kept coming, none of them good. We tried to ask what we could do better, but everybody just talked shit about us. Like, really shit.
The problem
My partner and I both felt like we were the worst web design company in the world. We were on the edge of quitting immediately.
But then we talked about it, and realized that we had totally forgotten who our potential costumers was. We tried to market to big San Francisco startups, but the reality was, that our potential costumers really was small craftsmen and restaurants around our area.
That’s why we started all over.
I didn’t write this post for the sake of crying out loud, telling how hard it was being me.
I wrote this for the sake of you realizing, that you are what you are. And if you don’t realize what you are and who your target group is — you better figure it out before wasting months of your precious time.
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