Bounty Hunter: an app to increase your productivity
The first week at GA started off with a project where we had to find a problem in the life of one of the classmates. The challenge was then to identify that problem and try to find a solution for it.
The task was to create an app through rapid prototyping. Through user interviews, concept mapping, user flows, wireflows, wireframing, we tried to solve the problem at hand.
Eventually, an interactive prototype with Marvel gave us a chance to test out our app.
Max was my partner for the week. We eased in a bit at first by just talking with each other. It wasn’t necessarily about the project, just about our lives in general. Exactly pinpointing what Max’ main problem was, turned out to be harder than I thought. After a couple of rounds of interviews, I still couldn’t figure out what was difficult for Max, or where the problem really was situated.
I then proceeded with a concept map of Max’ whole day. That way I could maybe find out where in the day Max’ problem might be.
What I found out was that Max has trouble with self-motivation after a day at work/school.
If he still has things to do, he usually chills first. He thinks the work won’t take that long. He then ends up not having enough time and feeling shit because he could have done a better job.
The guilty feeling he gets after not doing the work, or not doing it properly isn’t enough as self-motivation so Max needed something more. The feeling he gets after he did do the work on time is very rewarding, so I wanted to provide Max with a solution that builds on that rewarding feeling.
The insight I got from all my user research was that Max needs external motivation and social control to get his shit done.
By making a storyboard, the problem, solution and desired outcome became more clear. So the story starts with Max, a student living in London. He has homework from a course he’s doing but is tired after an intense day, so he chills a bit. As the evening progresses Max thinks the homework won’t take that long, so he puts off doing the work. He ends up not having enough time to do the work and does a shit job. A solution for this problem could be an app that motivates Max to do the work first. The outcome is that Max is now more productive and enjoys himself now, even more, when he’s relaxing.
The concept of the app is that by freezing certain amounts of money for specific tasks, you can’t access it until you’ve done the task. As an additional motivator, a friend/flatmate/girlfriend/boyfriend would need to authorize your task by a fingerprint authorization.
I started off by adding way too many goals in my user flow. After some feedback, I only put one goal in my user flow. The primary user goal became adding a task to the productivity app. After reiteration, I also added the sign-up process to my user flow.
I based my wireflows on my user flow, with ‘adding a task’ as the primary user goal.
The first sketches I did were focused on two things. Adding a task for yourself and establishing a routine. After feedback from Max, I eliminated the ‘establishing a routine’ because I wasn’t solving Max’ problem by including this in the app.
Many feedback sessions and user testings with Max and other users resulted in the following sketches.
After adding it to Marvel app and actually testing it, it became clear that the ‘add’ button was a bit confusing. In the beginning, there were two ways to add a task. That seemed to be confusing as well, so I eliminated one way to add a task.
I got other feedback about the concept of the app. Was freezing amounts of money enough to make a user do his or her work if he/she doesn’t need the money to relax? So I came up with an additional way to motivate the user to do the task. If the task isn’t done in a particular amount of time, the money he/she freezes will go to charity.
If I had more time I would change the ‘add’ button to make it more straightforward.
I would also want to incorporate something that explains the whole charity concept. Another feature I would want to add is a way to track your progress and a visual collection of your tasks.
Another thing that would need iteration is the external authorization. What happens when there is no friend nearby or you don’t have any flatmates?
If you want to see the visual design for this project, look here