
…man does, his eyes are now touching the concrete, so to speak. Of course, ears have to play a part. So we were exploring that sense of why can’t we design technology that lets us look through the screen instead of at the screen, and then move with the information as if there’s no screen there.
How do you design based on a mean of 3.4? I’ve learned we can’t. That’s why I design surveys with max-diff question-types to force people to answer what is most or least important. I create binary answer choices. I avoid likert scales. This helps me capture the differences in diverse needs and opinions. I then follow-up with responde…
…that appealed to single men, and potentially created a whole new market opportunity for our client. Using data as inspiration rather than validation inspired us to go on a different path than if we just paid attention to the mean.