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Frederik Gubi Mikkelsen
Frederik Gubi Mikkelsen

Frederik Gubi Mikkelsen

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Highlighted by Frederik Gubi Mikkelsen

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From Calm Tech, Then and Now by re:form

…man does, his eyes are now touching the concrete, so to speak. Of course, ears have to play a part. So we were exploring that sense of why can’t we design technology that lets us look through the screen instead of at the screen, and then move with the information as if there’s no screen there.

From What Chicken Nuggets Taught Me About Using Data to Design by Arianna McClain

How do you design based on a mean of 3.4? I’ve learned we can’t. That’s why I design surveys with max-diff question-types to force people to answer what is most or least important. I create binary answer choices. I avoid likert scales. This helps me capture the differences in diverse needs and opinions. I then follow-up with responde…

From What Chicken Nuggets Taught Me About Using Data to Design by Arianna McClain

…that appealed to single men, and potentially created a whole new market opportunity for our client. Using data as inspiration rather than validation inspired us to go on a different path than if we just paid attention to the mean.

Claps from Frederik Gubi Mikkelsen

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The Coming Age of Calm Technology

re:form

Calm Tech, Then and Now

re:form

Let’s talk about Product Management

Josh Elman