Scale your Shopify store with Instagram
If you’re looking to cash in on one of the most popular social media platforms to drive sales, then Instagram is where you need to be focusing your marketing attention. As of September 2016, this exploding social media platform had to reach over 350 million users, making this the perfect opportunity to position your products and services in front of your Target customers. Not to mention that in general having social media profiles across all social media platforms is a great way to establish your brand as one that is up and coming with products that customers can’t pass up. And, recent studies have shown that boosting up your Instagram profile can increase customer engagement and drive web traffic by more than 50 times over using just Facebook or Twitter alone.
Traditionally, advertising your eCommerce store would have required you tapping into social influencers to get them to promote your products or services. But today, you can take complete control over your social media marketing. By establishing an Instagram account and keeping it active, with images of new products and customers enjoying your products this is a great way to establish social proof to drive more traffic to your website and increase sales.
In this Shopify tutorial, we will review the most effective ways to take advantage of this booming social media platform to help you skyrocket your profits without having to sink more marketing dollars in the process.
- Directly link your products or website to your posts. Navigating Instagram can be a bit tricky, especially when it comes to embedding hyperlinks for visitors to Cliff directly to landing pages or to your website. Generally without paying for advertisement the only way to do this is through updating the link in your Instagram bio. Although your bio maybe the last place an interesting customer may look to find the link to your website, it is a efficient work around if you do not want to invest advertising dollars into your Instagram profile. However, with paid Instagram advertising the hyperlink options become endless and you’re able to directly link your images and text to product landing pages and your website. This is the most cost-effective as it directly connects your interested customers to the pages they need to visit to complete their purchase. Remember, the key to maximizing on any social media platform is to make the purchase process as seamless and easy as possible for your potential customers. Requiring people to click through multiple pages or making them search for where to purchase a product that they’ve seen advertised on Instagram makes it that much more likely that they’ll give up and never complete the purchase.
- Stay active and post often. As with any social media platform, frequency is key! To maximize the potential the Instagram can bring your Shopify store you want to post engaging and interesting content frequently, at least 3–5 times a day. Instagram has recently announced ways for you to overcome their chronological feed order to maximize on who sees your post without worrying about being pushed down in the timeline feed as the day progresses. For new businesses, this sponsored placement can be essential in increasing who sees your posts and how this influences their decision to visit your Shopify store to make a purchase. Most social media platforms offer insightful marketing metrics to help you track how often you post and the number of viewer engagements per post. This can be a great way to keep you aware of how your Instagram is working to draw in new customers.
- Think about your target customer everytime you post. Remember, when you post it Instagram you’re not posting to just hit a quota, instead you’re posting to engage your target audience and an active dialogue that will want them to go to your website and purchase your products. Would that in mind creating customer personas that detailed the wants, needs, likes and interests of your ideal customer can help you to stay focused when crafting winning Instagram post. Be sure that everything that is posted on your business Instagram account is something that will compel your ideal customer to want to act and explore your products or services.
- Advertising is not one size fits all and Instagram let’s you customize marketing. More than likely, your ideal customer is very different than a customer say in a different industry. Would that being said you want to maximize your ability to customize marketing as much as possible. Including images, text, and Graphics that speak to your target audience is key. In addition to taking advantage of the many features that Instagram offers to be able to position your Shopify store in front of those customers that fit your target demographic. If you have not already, it is a good practice to be able to detail the demographics that make up your target audience including age, gender, socioeconomic status, language, common interest, and even geographical locations. This way you’ll have a great insight into how you can best position your Instagram posts to be able to drive the most amount of web traffic to your Shopify site.
- Diversify your advertising style. It is important to keep in mind that your customer is human, just like you. And as humans we like Variety in the things that appeal to us. Using only text or image ads could decrease their effectiveness in terms of speaking to your target audience. It is important to try a wide variety of different contents Styles and advertising styles to see which may speak more profoundly to your audience. Studies have found that video ads are highly effective and drawing in new customers and helping to educate them on your products and services without having to read through pages and pages of text. Taking advantage of the robust marketing tools that Instagram offers can be a great way to figure out which types of advertisements work best on Instagram versus on other social media platforms. The important thing to note is that you want to drive as much traffic as possible to your Shopify site, so creating compelling content that resonates with your brand and accurately portrays your products or services will help to increase traffic to your website, hopefully ending in higher sales.
Ultimately, the choice is yours as to how you want to advertise your Shopify website. And this tutorial, you can see that there are several things to consider if you are going to implement an Instagram marketing strategy. Either way, using social media to spread the word about your Shopify site is one of the most cost-effective and seamless things you can do to start driving web traffic. Whatever social media platform you choose, the important thing to keep in mind is creating compelling content that speaks directly to your target audience and posting as often as possible.
Not sure what products / niche you should be in ?
If you are not sure what products you should be selling in your Shopify store — this list is for you. You have heard about Shopify or perhaps you even started a Shopify store but you don’t seem to be able to generate continuous sales. This is because you don’t know what are the products selling the most on Shopify. Getting this List will show you — exactly — what are the best selling products for each store.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
You need to analyze “what is it” that the Top Earning Shopify Stores are doing in order to mimic their success. Don’t listen to those “so-called” gurus who tell you that you can make 6 figures a month with a Free Shopify theme. That is far from being true. Once you get the List you will have a chance to analyze the website designs of all those successful Shopify stores, to sign up for their newsletters to study their email marketing strategies and other promotions. You will discover exactly what it takes in terms of website design to look like a pro.
What may sell well on Amazon, Ebay or Aliexpress may not work on Shopify. You may probably have heard that selling hot Amazon or Ebay products is the way to go with Shopify — which is incorrect. Your shop (at least at the beginning) won’t be a supermarket-like store with millions of visitors per hour. The behavior of your visitor won’t be the same as one on Ebay or Aliexpress. There are high chances that your store is a brand new discovery for your visitor which means that you will have to gain and retain his trust in order to sell him something. The way you build your brand to be a stand alone shop will differ greatly than if you were just uploading a product on Amazon or Ebay. This is one of the reasons why the List is so important : it shows you how to present, market and sell products on an individual shop. No theory here, you will see how successful Shopify Stores are doing it.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
If you try to send paid traffic to random products on your Shopify Store you will throw your hard earned money out of the window. Setting up a free Shopify Theme, uploading random products and just send Facebook Ad traffic to your Shopify Store won’t be enough to make sales. The only thing that will happen is that you will burn your ad budget. There are very specific products that sell on Shopify and with the List you get to see exactly which ones they are.
Hundreds of people are making 5 and 6 figures a month with Shopify — and this List will show you their shops and what they are selling. Ater browsing through our 1000 Top Earning Shopify Stores List, you will have a great understanding of what the hottest industries/products are. Take the guess out of th equation.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
To make big money with a Shopify store you must study your competition first. Imagine if you were to launch a new smartphone without studying what Apple and Samsung are doing ! Doesn’t make any sense right ? For your Shopify store it’s the same. You need to study your competition first in order to do better and to position your brand and your product as key player in your industry.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
Who? WHO are the 1000 Top Earning Shopify Stores worldwide (with URL!)
How Much? How much money they are making per month (June 2017 data)
What? What is their best selling product (with URL!)
Conversion rates? Get their est. monthly earnings with 3% / 5%/ 7% Conversions.
Traffic? Discover how many visitors they get each month
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
Join my FREE Mastermind Group Here : www.facebook.com/groups/ShopifyMentorship/