
Shopify Optimization Strategies to increase sales
Shopify is one of the most used e-commerce shopping platform on the web. But using Shopify itself does not guarantee that buyers will be flocking to your site to spend their money. You do have to do some lifting to be sure your Shopify site is pulling in customers who want your products.;
The key to increasing sales in your Shopify store is to increase web traffic. It is a numbers game of sorts. The more visitors browsing your products, the higher the chance that you’ll get sales. So, figuring out how to drive more web traffic to your store should be mission number one.
Here are the top ways that you can affordably and seamlessly drive more visitors to your site while building an online brand for your products.
- Sell directly on Pinterest
Pinterest has grown exponentially in popularity. So much so that it is the second largest source of traffic to Shopify stores, according to a recent study. And, the even more important thing is that when Pinterest visitors land in a Shopify site, they are more likely to spend money — in the tune of around $50. Plus, Shopify has a partnership with Pinterest that enables you to sell directly on Pinterest by integrating “buyable pins”. This way your customers can easily click the item and purchase it without having to navigate to another site. Making purchasing easy and quick for customers can be a great way to increase the price per sale and help you generate more sales without having to invest more marketing dollars.
- Supplement with a Facebook store
You can also give your Facebook fans and followers the ability to buy directly through Facebook too. And, getting this feature up and running is super easy. All you have to do is enable the Facebook store plugin on the back-end of your Shopify store. With this activated, you can also do direct advertising on Facebook and reach out to possible buyers as well as repeat customers. Since you will be advertising by using a Facebook link, instead of using organic web search result traffic, you’re not stuck paying per click, so your overall marketing dollars go farther.
- Crank out blogs each week
Believe it or not, blogging is one of the most cost effective way to increase your web traffic on both search engines and social media sites. Plus, with blogging you can weave in keywords that your customer is likely to search for and use this content on social media platforms to educate and attract your target audience. And, you can use each blog as a landing page of sorts and weave in marketing content to help sell your products right there within the blog. For example, you may have a blog about The Best Summer Items For Your Next Trip and you can weave mentions of your summer products with hyperlinks directly to the products to purchase. But the key is to also share your blog content on all social media platforms to drive as much traffic to them as possible.
- Create a marketing SEO game plan
Marketing is the most effective when it is strategic and planned out. Creating a content marketing SEO strategy is essential to making the most of your marketing efforts. This includes doing market research, exploring keywords that sell in your industry and how to craft content to speak to your ideal customer. Revisiting and revising your marketing strategies as your Shopify store grows is a great way to ensure your marketing approaches fit your business growth and goals.
- Write killer (and keyword friendly) product descriptions
Your product descriptions are your gateway to selling your products. Your customers, if not obvious, want to know the features of your products, why they should buy it and more importantly, why they can’t go without it. You have to find a winning balance between crafting product descriptions that will sell, from a marketing standpoint, but ones that will also do well on search engines. Remember those keywords anytime you write product and web copy for your products. Plus, giving your brand a unique “voice” can be a great way to bring your product descriptions to life and appeal to your buyers.
- Take and use visually appealing photos
If you really want to sell your products, be sure that your photos are top quality. Poor photos can discourage a buyer from taking the plunge and buying from your store. Whenever possible, always use actual images of the product as opposed to stock images. Customers want to see what they will get and this helps to reduce product returns and customer complaints. Having real photos and images of people using your product are also great selling images that can be used on social media posts and ads.
- Keep your site fresh with new stuff
Even if you don’t sell seasonal items and have the same items all year round, try changing the descriptions or reorganizing your store for a fresh, new look. When you roll out a new product or service, make it a big deal. Promote it on your website and on social media. Creating a series of blogs around the new item is an effective way to also get the word out and drive more web traffic to your site. Tweaking product descriptions and web copy to fit seasonal events can also be an easy way to give old products a new spin to sell to a new subset of your customer base.
- Offer discounts and make them visible
Everyone loves free stuff — or at least a discount. Shopify stores that run promotions tend to have higher sales than those that don’t. Offering a discount to shoppers for sharing your products on their personal social media accounts or leaving a review can be an efficient way to build your brand. If you are running a sale, consider creating a website-wide banner for customers to see. The last thing you want to do is have a customer purchase an item and then later see your promotion. They may feel duped and miss out on a promotion that they otherwise would have wanted to receive.
These are just a few ways that you can optimize your Shopify store to get more sales. The key is to think about your customer and what would streamline their purchase. The easier you can make the process, the higher the chance that they will purchase from your store. The great thing with Shopify is that there is no one “right” way to drive sales. You can try a hybrid approach by using all or some of the strategies from this Shopify tutorial. Or, better yet, find some new things to try for your store and see if it works to boost your web traffic and Shopify sales.
Not sure what products / niche you should be in ?
If you are not sure what products you should be selling in your Shopify store — this list is for you. You have heard about Shopify or perhaps you even started a Shopify store but you don’t seem to be able to generate continuous sales. This is because you don’t know what are the products selling the most on Shopify. Getting this List will show you — exactly — what are the best selling products for each store.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
You need to analyze “what is it” that the Top Earning Shopify Stores are doing in order to mimic their success. Don’t listen to those “so-called” gurus who tell you that you can make 6 figures a month with a Free Shopify theme. That is far from being true. Once you get the List you will have a chance to analyze the website designs of all those successful Shopify stores, to sign up for their newsletters to study their email marketing strategies and other promotions. You will discover exactly what it takes in terms of website design to look like a pro.
What may sell well on Amazon, Ebay or Aliexpress may not work on Shopify. You may probably have heard that selling hot Amazon or Ebay products is the way to go with Shopify — which is incorrect. Your shop (at least at the beginning) won’t be a supermarket-like store with millions of visitors per hour. The behavior of your visitor won’t be the same as one on Ebay or Aliexpress. There are high chances that your store is a brand new discovery for your visitor which means that you will have to gain and retain his trust in order to sell him something. The way you build your brand to be a stand alone shop will differ greatly than if you were just uploading a product on Amazon or Ebay. This is one of the reasons why the List is so important : it shows you how to present, market and sell products on an individual shop. No theory here, you will see how successful Shopify Stores are doing it.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
If you try to send paid traffic to random products on your Shopify Store you will throw your hard earned money out of the window. Setting up a free Shopify Theme, uploading random products and just send Facebook Ad traffic to your Shopify Store won’t be enough to make sales. The only thing that will happen is that you will burn your ad budget. There are very specific products that sell on Shopify and with the List you get to see exactly which ones they are.
Hundreds of people are making 5 and 6 figures a month with Shopify — and this List will show you their shops and what they are selling. Ater browsing through our 1000 Top Earning Shopify Stores List, you will have a great understanding of what the hottest industries/products are. Take the guess out of th equation.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
To make big money with a Shopify store you must study your competition first. Imagine if you were to launch a new smartphone without studying what Apple and Samsung are doing ! Doesn’t make any sense right ? For your Shopify store it’s the same. You need to study your competition first in order to do better and to position your brand and your product as key player in your industry.
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
Who? WHO are the 1000 Top Earning Shopify Stores worldwide (with URL!)
How Much? How much money they are making per month (June 2017 data)
What? What is their best selling product (with URL!)
Conversion rates? Get their est. monthly earnings with 3% / 5%/ 7% Conversions.
Traffic? Discover how many visitors they get each month
Get the Top Shopify Stores List here : http://www.ecomhowto.com/products/1000-top-earning-shopify-websites
Join my FREE Mastermind Group Here : www.facebook.com/groups/ShopifyMentorship/