…is vital. We need to break out of what people expect, and surprise them with something much better. Innovation happens with deep problem solving and design skills that are allowed time, talent, testing and iteration to mature.
Design Thinking is a methodology that sells innovation and mind-blowing discoveries but the truth is that we are training designers and non-designers to be happy with half-ass work that uses a lot of time and money.
Designers and creatives are only as good as the team they are surrounded by. If a talented designer has to spend 80% of their time teaching others or constantly explaining every decision in a rational way to stakeholders — they might not be such a talented creative in a few years. Their craft deteriorates.