Social media marketing for musicians

Freecords
2 min readSep 15, 2022

One of the best organic reaches for up-and-coming artists is social media presence. The way an artist engages with the fans and shows them how relatable they are is a dealbreaker for a successful career. Nowadays it is crucial for everyone but especially artists to be active on social platforms and engage with other people online.

Optimizing profiles

The first step is making a clean, recognizable, optimized profile for each platform. When people search for your artist name, the best is when they recognize your profile from the profile picture or a unique text in your bio. A correctly sized profile picture is a must.

Another great idea is to put your recent album, tour, or song name in the bio along with personal info about yourself.

Tip from Freecords team: For the Freecords social function avoid a blank bio and no profile picture. People are interacting more with profiles that have a profile picture and information about the artist.

Consistency

The key to building a solid fanbase on social media is consistency. Posts should not be about key moments in your career. Although a well-organized and correctly themed social media profile makes you look more professional, fans are eager to see some behind-the-scenes posts. Making music, preparing for tours, and rehearsals are all exciting things for your followers, even if you think that is the boring part of your art.

On the other hand, people who post 10 times a day can annoy the hell out of their followers. Posting too much leads to losing your followers just as quickly as you got them. Don’t post too much. 1–4 times a week is enough to keep your followers engaged.

Collaborating

Go ahead and share other people’s music on your profile. Artists usually appreciate supporting the most from people who they share the industry with. Think about ways to merge fanbases. Working on joint projects, and creating music together with other artists will help you attract music lovers.

Interaction with fans

Fans will appreciate the time you spend replying to their messages. This can help you connect with them on a personal level and gain some hardcore fans.

Either way, responding and reposting shows that you’re listening to them. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long run.

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Freecords

Freecords is a streaming platform focused on music discovery and the showcasing of new and emerging artists.