March Madness May Be Exploitative — But That’s On Us
Jamie O’Grady

In some ways, I could not agree more. Every single bit of evidence we have suggests that people will continue to simply not give a fuck about the real-life circumstances of college athletes. I mean, they haven’t yet, so why would it be different one year? If I’m describing a catalyst for change, does that catalyst need another, possibly external catalyst? Certainly, the context and conditions would have to be right for what I’m describing to take root. Maybe something like the Ed O’Bannon case will get mass visibility; maybe there could be a single prominent team that boycotted an important (those rumors of UNLV planning to boycott the title game in 1991 …). I do believe, though, that if it take an external event to bring all these problems to the fore, what I’m describing will be the only way of sustaining it. It’s pretty easy to be shown the objective case against the NCAA and then, driven by emotion, go ahead and get into the games anyway. What we’re going to need if we want things to change is something as emotional and visceral as watching those games is. That’s what I’m trying pinpoint here.

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