The Circular Economy and the need for “A Good Disruption”

  • Durable Goods that are leased, not owned, to encourage maximum utilisation and lifespan. Think cars leased by the mile or seat, or white goods where you buy hundreds or thousands of use cycles. To win here, think resource energy efficiency, optimisation, component repairability and refurbishment.
  • Consumables: think food, water and energy. This an area where we must focus on creating increasingly closed, efficient systems, becoming much better at reducing and recirculating waste back into the cycle.

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