How BuzzFeed is using automation processes to ensure that every piece of content has a fair chance of reaching its target audiences.

The Texas Tribune came into business to solve a problem: the insufficient coverage of public policy and politics in Texas. In a meeting with the GEN Study Tour group in Austin, Evan Smith, CEO of The Texas Tribune, and Rodney Gibbs, chief product officer, shared some insights about the publisher’s many revenue streams, their decision to go non-partisan, and the importance of meeting the audience where they are.

At this year’s ONA conference, Eva Scazzero, product manager at Quartz; Dheerja Kaur, head of product and design at theSkimm; and Roy Schwartz, co-founder and president at Axios took to the stage to discuss email as a driver of innovation and loyalty (yes, Email). We gathered some of the main takeaways from the session.

  • The Quartz Obsession email is just over one year old. It is a daily deep dive into a random topic, ranging from the colour purple to camels all the way to hyperinflation, turning the daily reader into a trivia pro. Their July 9 edition on CBD had an open rate…

We talked to Betsy Cole, VP of product and design at the Atlantic, and Christoph Rauscher, art director at Zeit ONLINE, to get an insight into their recent layout changes.

We talked to Trint founder Jeff Kofman about where they’re at two years after winning Startups for News 2016 with their nifty automated transcription tool for journalists.

Audiences are moving towards private messaging apps, such as WhatsApp, to read and talk about the news. We talked to Ritu Kapur, founder and CEO of The Quint; Sohini Guharoy, the Quint’s head of audience engagement & social media; and Hannah Schwär from Axel Springer, to find out how WhatsApp is being used for news distribution in India and Germany.

Fox Sports, The Times, and Le Figaro have tapped into AI, voice AI, and automation for their World Cup reporting.

Voice assistants are still young and a bit awkward. Content experiences on them aren’t always great and it seems that news organisations, marketers, and the general public haven’t quite figured them out just yet.

We talked to Thiago Reis, data journalist at G1 — the digital news component of the biggest Brazilian media group Globo — and coordinator of Monitor da Violência, about their project investigating murders in Brazil. Monitor da Violência won the public choice award at the Data Journalism Awards 2018.

Freia Nahser

News & innovation reporter @GENinnovate

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