Congrats on the increased ratings! You deserve it!
…asking for reviews before the users even tried the app (or app-version) feels a little bit of. Then the rating only reflects ‘the promise’ and list of features. So apperently it works well to get good rating, but doesn’t at all say what the users feel about using the new features.
With previous apps I’ve worked on, we managed to get almost only 5 star ratings, even though the app only worked well for about 5–10% of the users. However, we mostly (only) saw it as marketing. We only asked for ratings when we knew that our users completed a successful core action. It also worked very well to get a 5-star ratings as well. But the feedback we got through app stores reviews were hard to take care of.
But then again, what are App Store ratings? Is it just a marketing-thingy or is it a valid channel for user feedback. I think app store ratings has a little bit of an identity crisis.
A loose idea would be to rate app developers based on how well they handle feedback from users in future versions and updates. In that way app developers would benefit from actually collecting real insights/feedback sa input for future releases.
I leave it up to Apple to come up with the solution.