How Using This 1 Simple Strategy Enabled Us to 4X Our Prices & Discover How Much Clients Would Pay

(Video training + article + worksheet)

By Chris Swemba

Let me share with you a simple strategy that’s helped our agency increase our prices 4X & find out how much clients were willing to pay to solve their problems.

I want to share this strategy with you because consistently winning profitable projects and making the kind of profit we want to make can be difficult at times.

With that said, let me give you a quick win that you can implement in your business to today to help you increase your pricing and discover how much clients are willing to pay to solve their problems so you can have more Profit, more Freedom and more Fun in your business.

Why It’s Important to Increase Pricing & Discover How Much Clients Will Pay

It’s important so you can improve your cash flow without increasing your workload plus, you’ll boost your confidence enabling you to continue to increase prices for each new client for even more profit.

2 BIG pricing problems that we experienced and so many other web professionals experience as well was that we were

  1. Severely under pricing our work on some projects and individual services

2. Didn’t know or have any way to tell the highest price clients were willing to pay to solve a particular problem

Let me ask you a question.

“Do you feel like you’re under pricing your work?”

If so, we found that using this simple solution helped us to systematically increase our prices & find out how much clients were willing to pay to solve their problems.

The Easy & Systematic Solution to Increase Prices

The strategy that helped us raise our prices without overthinking it was to:

Simply add 10%- 15% to our hourly fee or every new flat fee project we wrote a proposal for.

Here’s what this looks like:

Let’s say you’re doing a very small web design project for $5000; now if you add just 10% to that price, that equals $500 more profit coming back to you. Not bad!

The second part of this strategy is that we continued to apply the 10%- 15% price increase on each new project until we got a little client push back.

When several clients pushed back on the price, then we knew that that particular service or project type was priced correctly on average for what the market would bear in terms of how the client perceived the value of the service and what they were willing to pay.

Benefits of Using This Simple Pricing Strategy

  1. We increased our profit on each new project incrementally

2. We discovered what the market and similar clients would pay for a particular service! We let the market tell us what to charge so we didn’t have to guess

So you might be concerned that if you raise your prices using this strategy….That clients will think you’re too expensive and won’t hire you? Or, how do you justify raising prices in this way?

We thought about this as well, however we found that most clients didn’t bat an eye and paid what we asked for because in most cases, clients valued our solutions much more than we even did!

We were able to justify the price increase because we found it helped us to better manage scope creep issues and gave us a bigger buffer to ensure that we had the proper time and resources needed to over deliver for the client.

Plus, it very much helped build up our confidence because we now had a simple process that enabled us to increase our prices systematically

What Happens If You Don’t Increase Your Prices

  • You’ll continue to get paid less for the same amazing work you already deliver to the client
  • You won’t know what the market will truly pay for your services
  • You’ll have to work harder and longer hours to just make up that profit difference
  • Your cash flow will be tighter and you’ll make less profit
  • You’ll not have a bigger buffer built in to manage scope creep and project overruns, etc

Let’s quickly recap

We learned about the 2 pricing problems of:

  1. Severely under pricing our work on some projects and individual services

2. Didn’t know or have anyway to discover the highest price clients were willing to pay to solve a particular problem

The simple solution to these 2 problems were to:

  1. Simply add 10%- 15% to our hourly fee for every new flat fee project we wrote a proposal for.

2. Continue to raise our prices in this way until we got client push back. Which means you’ll be in the sweet spot for what clients and the market want to pay for that particular service or project type.

Now it’s time to take action and implement this simple price increase strategy into your business today.

Don’t overthink it. It works! Just be intentional and continue to do this on all projects until you start having success with it. It’s not whether this strategy works… but, rather, how you’ll be shocked how many times you’ll be able to raise your prices in this way.

Now, Complete the 3 Quick Win Action Steps

Action Step 1: Download the worksheet to implement this strategy into your business.

Action Step 2: When you successfully implement this strategy, please share the details of your results with the community in our Facebook Group so we can see how you did it and learn from your success.

Action Step 3: To get more proven client winning strategies, frameworks, blueprints, trainings & content to win bigger proposals with better clients…subscribe to our VIP members email list .

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Chris Swemba

Chris Swemba is an entrepreneur and web marketing agency owner with over 16+ years experience writing and closing 7 figures of web design and marketing retainer proposals. He enjoys his family, solving problems and real estate investing. You can connect with him at Freelanceproposalhelp.com