Fresh Avenue – Medium

Fresh Avenue

Fresh Avenue

Take Pictures of your Food! A Quick and Dirty Photography Tutorial

The fact of the matter is you are always carrying around a camera and multiple publishing platforms in your pocket at all times. This can…

Nov 2, 2018

Take Pictures of your Food! A Quick and Dirty Photography Tutorial

Nov 2, 2018

Fresh Avenue

Offset Rising Labor by Stabilizing Produce Costs

There are many things on any restaurant operator’s plate; they are running a multi-faceted business with concerns from overhead…

Nov 2, 2018

Offset Rising Labor by Stabilizing Produce Costs

Nov 2, 2018

Fresh Avenue

The Invisible Dance of the Salinas Valley

It is the first nine feet above the ground that hosts a flurry of energy. Sun, wind, moisture, and the photosynthesis of vegetation are…

Jul 9, 2018

The Invisible Dance of the Salinas Valley

Jul 9, 2018

Fresh Avenue

Shadwell, a Chapter in my Family’s Farming History

I may not have grown up on a farm, but agriculture is part of my family tree. My dad was a farm boy in Blackwell, Oklahoma, who wore the…

Jun 10, 2018

Shadwell, a Chapter in my Family’s Farming History

Jun 10, 2018

Fresh Avenue

The Families that Follow the Lettuce

When I was a kid, I had a bulletin board above my desk with all the mementos that were important to an 11 year old. I distinctly remember…

Apr 10, 2018

The Families that Follow the Lettuce

Apr 10, 2018

Fresh Avenue

Gloppy Dressing: The Mother of Innovation

Gloppy dressing full of preservatives. Sounds appetizing, right? That is not what the people buying and eating pre-made coleslaw thought…

Mar 10, 2018

Gloppy Dressing: The Mother of Innovation

Mar 10, 2018

Fresh Avenue

Produce Safety, Right Down to the Follicle

When you climb into a truck heading out to a produce field, be sure to have a jacket with you for the signature morning fog that covers the…

Mar 5, 2018

Produce Safety, Right Down to the Follicle

Mar 5, 2018

Fresh Avenue

Produce Safety Is…

It is so easy to get caught up in the competitive side of business. Or maybe that is just me, the marketer, always listening and looking…

Mar 5, 2018

Produce Safety Is…

Mar 5, 2018

Fresh Avenue

Fresh Avenue

Fresh Avenue is a fast-paced national sales and marketing group for outstanding farms and producers of fresh produce. Find out more at www.freshavenue.com

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