CEO of Fresh Tilled Soil, a product and experience design firm working with category leaders. I write books on design leadership, ride bikes and snowboards.
There are purists that tell you that hand-made or custom-built is the only way to guarantee quality. This is another one of those black or white arguments that ignores the context inside which solutions exist.
How our fundamental biology, ancient social dynamics and evolutionary paths provide a crystal ball for how we adopt and use technology both today and tomorrow.