Designing Revenue

How To Intentionally Design A Money Making Product Machine

Richard Banfield
Apr 1 · 6 min read

Design Is Good For Business

“My board doesn’t want me to do user testing because they say there’s no ROI on that type of work” — Director of Product who’d prefer to remain anonymous.

Engaged People Create Engaging Products

Overcoming Perceptions

Design Might Still Be Considered A Department

Source: InVision Design Maturity Model survey.
Source: InVision Design Maturity Model survey.

Designing A Customer-Centric Organization

Richard Banfield

Written by

Dad, husband, CEO of @freshtilledsoil & Partner @ Heroic. I write books on design & product.