Say people, not users — “Users” sounds impersonal and clinical, try saying “People” or “Customers” instead, especially when sharing your design work with stakeholders.
… I’m also working with the designers on copywriting — making sure the words we’re using make sense. Design reviews aren’t critiques, they are problem solving sessions.
But it’s a good idea to also list out your non-goals: This is a problem we’re not trying to solve. This is what our product isn’t meant to do.