What You Can Learn From Zara’s Product Controversy

Global fashion retailer Zara recently caused a public uproar following accusations the brand copied the work of independent artists. Last month Los Angeles-based artist Tuesday Bassen announced she had filed an official complaint against Zara for copyright infringement.

In this age of social media, companies like Zara need to adapt to consumers’ clear expectations of transparency and authenticity — and protect their brand by consistently demonstrating integrity.

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