Friðrik LarsenMind the perception gapBranding has become a critical strategic issue for companies operating in the energy space. Energy brands need to become more consumer…Dec 5, 2017Dec 5, 2017
Friðrik LarsenNine things to consider before, during and after fiddling with your brandWe have finally unveiled the new visual identity of CHARGE. I wanted to share my thoughts on the brand-audit experience and what can be…Sep 16, 2017Sep 16, 2017
Friðrik LarsenThe power of city brandsGreat cities are charged with energy. New York is so buzzing it never sleeps, Paris is intense yet laid back & cool and charged with…Jun 8, 2017Jun 8, 2017
Friðrik LarsenHow sustainable is your brand?Brands need to be sustainable — this is something that should be obvious to everyone. In times when renewable energy sources receive much…Jun 1, 2017Jun 1, 2017
Friðrik LarseninHow to Succeed in the Changing Energy LandscapeFrom larva to butterfly — how an energy incumbent became a green challenger brandA big challenge for incumbents in liberalised energy markets is rebranding. There is a certain luxury problems for the companies that have…May 15, 2017May 15, 2017
Friðrik LarsenMeasuring and rewarding the best energy brands in the worldThe CHARGE team is in full swing reaching out to the brands that were shortlisted by a panel of experts as the World’s Best Energy Brands…May 9, 2017May 9, 2017
Friðrik LarsenThe world of acronymsI have branded small, medium and large companies. I have also branded people, organizations, airports, cities and countries as well as…Jan 13, 2017Jan 13, 2017
Friðrik LarseninHow to Succeed in the Changing Energy LandscapeThe most valuable brand assetA brand is a sum total. A brand is everything that a company is in the real world — it is every asset on the balance sheet but that is only…Oct 18, 2016Oct 18, 2016
Friðrik LarsenWhy isn’t Energy everywhere?Energy is in everything and is being transmitted everywhere. Our bodies are highly efficient engines and a lot of our time goes into…Aug 9, 2016Aug 9, 2016
