If you start with that vision, the solutions you come up with for mobile work become rather unique. You’re no longer designing to extend engagement or keep customers in the app. Rather, you’re helping people get in and out and done. You’re zoning in on the problem of focus and empowering customers to get the most out of that littl…
In agency work, UX design and beyond, design is “pitched”—gussied up and smothered in bullshit and a fake aura of rationality in the hopes we trick people into believing we’re good at our jobs. As if we don’t actually believe that our work has any value if it’s not propped up with these extracurriculars. I’m tired of it.
According to Stephen Covey, this kind of intentional writing is one way to sharpen the saw. Instead of struggling with dull tools, Covey says we should spend more time sharpening the saw. When it’s time to cut, you’ll finish the task with efficiency and precision.
…eir website, while ignoring what happens after a user purchases their product or leaves their site. Businesses that are aware that the experience does not cease once the purchase is completed, are the ones that will ultimately see the most satisfaction from their customers.
…et’s say they’re a doctor using an app to treat a patient. That’s when you talk to real doctors and step into their shoes to understand how to use the app and, most importantly, why they take those actions. It’s like method acting; you try to take on the mentality of your user (based on the research you’ve done) so you can understand meaning behind the actions they take.