10% industry average trial-to-customer conversion rate will be the cost you can afford.
Behind The Scenes of Software Marketing: Guarantees, Math, and Educated Guess
Irina Tsumarava

Interesting facts. I’ve never been able to quantify lead in or trial costs to final figures, but this gives me an idea of how to do it now. Thanks for this. I’m sure numbers vary greatly depending on product and industry though.

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