10% industry average trial-to-customer conversion rate will be the cost you can afford.
Behind The Scenes of Software Marketing: Guarantees, Math, and Educated Guess
Irina Tsumarava
22411

Interesting facts. I’ve never been able to quantify lead in or trial costs to final figures, but this gives me an idea of how to do it now. Thanks for this. I’m sure numbers vary greatly depending on product and industry though.

Like what you read? Give Ned Tobin a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.