10 Starter Tips on Using Twitter for Business and Pleasure
Twitter is one of the primary ways that I’ve grown my business over the past 3+ years. These days, most of my potential clients — for both 1-on-1 coaching and speaking — are people who follow me on Twitter. It’s a platform I’ve invested a lot of energy into, and that commitment pays off.
Here’s my quick list of tips for new users:
- Engagement is key on Twitter if you’re going to make it work for you. Tweet, RT (“retweet”), reply, converse. Don’t simply broadcast.
- Share your expertise and that of others. Sharing “OPC” (other people’s content) is a best practice approach.
- Repeat yourself. The lifespan of tweets is usually only a few minutes, so don’t be afraid of sharing things more than once.
- But mix it up. Vary what you share so it’s not 5 posts all exactly the same throughout the day.
- Follow “regular” accounts and “influencers.” I generally make a point of following back active, non-spam/bot accounts who follow me. People you follow back can direct message you; decide how open you want to be on Twitter.
- Be polite but do have a personality. Be human.
- Use the List feature to build lists of accounts you want to make a point of checking in on regularly. Makes it easier especially as your following numbers increase.
- 140 characters is tried and true, but consider including polls, photos, gifs, and videos for greater engagement.
- Know that it takes time to learn and get comfortable with a new, ever-evolving platform w its own norms and language. That’s ok. This is at best a long-term, relationship-building tool.
- Have fun! Twitter can be amazing and hilarious and wonderful for your business (and life).