FrancescaWhat we’ve learnt so far about brand design for digital (6 Principles)Picture this: you are an entrepreneur and want to launch a new brand today. Or you work for a global company, and decide it’s time you…Dec 3, 2018Dec 3, 2018
FrancescaThe agency of the future is about vision and talent.Quite recently I tweeted an observation about the seemingly unappreciation of experienced creative and strategy talent on behalf of…Sep 6, 2018Sep 6, 2018
FrancescaThe identity crisis of marketingAfter the Pepsi backlash, the recent Heineken ad (or should I say video?) has sparked a lot of enthusiasm among the marketing community…May 10, 2017May 10, 2017
Francesca5 things all Teenagers are dealing with (and we should know them too)When we were born our parents could imagine what our life would be in our teenage years: not totally dissimilar to theirs, only with some…May 4, 2016May 4, 2016
FrancescaReinventing targeting for the digital worldI’ve been reading a few articles about the risk of a return to mass marketing and why it would be a mistake for brands to abandon the old…Apr 13, 2016Apr 13, 2016
FrancescaMachines will never get mixed feelingsA few weeks ago the New York times announced that Facebook is creating a tool dedicated to erase from our profiles all trace of…Mar 24, 2016Mar 24, 2016