We curated some interesting signs of emerging customer expectations and useful reads in the area of business development, brand building and customer experience.

Inspiration:

Innovation requires continuous discovery and inspiration. Our Signs of the Week are a collection of interesting signs we have recently added to our Inspiration-Hub:

How Unilever uses data-driven Insights to create long-term Brand Engagement

Looking further into the topics covered in our training on “Planning with Data” Unilever’s “All Things Hair” makes a great case on how brands today use data-driven insights to create long-term brand engagement.

Unilever found that women are desperate to find hair-related advice online: Based on the insight that there are around one billion searches on Google relating to hair every month, Unilever partnered up with Google, its Digital Agency, Razorfish and some of the most popular video bloggers to create All Things Hair.

“We all want our hair to look its best. Whether it’s…

How to potentially evolve a subscription model into a robust marketing infrastructure.

This article was first published at:

http://www.lhbs.com/news/2015/7/10/glossybox-how-to-potentially-evolve-a-subscription-model-into-a-robust-marketing-infrastructure

GlossyBox, a beauty product subscription service, has recently expanded their business model by introducing a magazine into their monthly box of curated beauty products. The service stems from targeting consumers of beauty products through adding an appealing subscription service to an important aspect of the beauty and cosmetics industry: product sampling (Discovery Marketing). As such, their business model initially focused on getting subscriptions from consumers of beauty products. …