NajnarSpace. What every relationship needs.The consumer is your wife. When David Ogilvy said that, he just wanted brands and advertisers to not treat consumers like morons, by…Oct 14, 2018Oct 14, 2018
NajnarGalaxy FoundWe may be many years away from finding if life exists elsewhere, but we have created many, many worlds on this one planet. And it is…Feb 24, 2018Feb 24, 2018
NajnarWhat every large advertising agency needs — a start up clientThe headline didn’t permit a longer description, so here it is. A yet-to-be-funded, few-months-from-launch (or in the early stages of it)…Jan 29, 2018Jan 29, 2018
NajnarCan a good cause make up for bad UX?MoByCy is a start up that has sprinkled Delhi-NCR liberally with bicycles. These are bright green in colour, easy to spot, GPS enabled, and…Jan 27, 2018Jan 27, 2018
NajnarAspiration — Let it spill overA lot is said about targeted advertising. That it reaches only the right people, at just the right time. That it is the perfect push…Jan 26, 2018Jan 26, 2018
NajnarYour child is not 10. She doesn’t need all your time now.What’s that got to do with start ups?Jan 26, 2018Jan 26, 2018
NajnarLook what we are doing to our folksWe the people in advertising never pause to think about the way our words are changing behaviour and conversations in the world around us…Jan 18, 2018Jan 18, 2018
NajnarDon’t hammer in the nail too hard. Not yet.Traditionally, brands invested — and many still do — a lot of time and effort in getting their audience, their product, their use cases…Oct 28, 2017Oct 28, 2017
NajnarNobody Is Waiting For You To FinishThere was a tailor. For three years, he locked himself up and worked on a piece of garment that would stay dry in the rain, stay cool under…Oct 18, 2017Oct 18, 2017
