Fast and Furious 7 was very successful domestically, earning $351 million in box office sales. It was even more successful internationally, earning $1.16 billion, of which $391 million was from China alone. It’s impossible to ignore the Chinese in films, games, or sports. Increasingly, they want to be a part of the distribution. A recent example is Alibaba’s partnership with Mission: Impossible — Rogue Nation.
…t $100 million by medium: (tv, print, digital, live events) or by customer base: (new or existing). Many consider eSports retention marketing because the games are so complex that brand new spectators can’t figure it out just by watching it, as you can with a sport like soccer.
…rt’s goal of turning eSports into a profit generator is just not going to work in that timeframe. I estimate that it costs $40–55M to run a “full stack” eSports department. That sounds like a lot of money but it isn’t when you consider all the costs involved: league operations, broadcast capabilities, player management, event management, and more. And that doesn’t even account for team expenses, which are partially supported by sponsors.