3 Reasons the HTC 10 will save the brand
HTC has been struggling recently. The company that used to be the pioneer of well designed smartphones was now trailing behind it’s bigger brothers. Lackluster phones such such as it’s previous flagship the “M9” were a disappointment for fans. This negative reception showed as HTC’s sales dropped yet again by 35% in 2015.
With the new “HTC 10”, the company hoped to make a comeback. The phone received mostly positive reactions, however some still believe that HTC hasn’t caught up to the competition. The Verge titled their review “great isn’t good enough” and made the case that the phone fails to stand out in today's smartphone market.
However, I disagree. I think that the “HTC 10” is exactly what the company needed. Here are the top 3 reasons why.
1. Brilliant design: The HTC 10 still manages to stand out in the design department. With a nice aluminum finish and sharp edges that differentiate the 10 from many other smartphones today. Sure, HTC had to compromise and leave out their boom sound forward facing speakers, but it helped them receive a more compact phone.
2. Clean software: HTC’s “sense” android skin is getting a face lift. The software is much less obtrusive and HTC decided to rely on many google apps, such as chrome for the browser, instead of forcing their own bloatware down their customers throats. Of course it’s not perfect and will still ship with loads of bloatware from the carriers, but it’s definitively a move in the right direction.
3. Good camera: I owned an HTC M8 and the one big flaw that phone had was it’s camera. HTC has never been good at cameras. Their dual camera system proved to be more of a gimmick than anything else and their “mega pixel” system resulted in bad image quality. HTC seemed to have finally figured it out in it’s newest phone. HTC went with a 12-megapixel unit with a bright, f/1.8, optically-stabilized lens and laser autofocus. Bad camera quality definitively isn’t a problem anymore for HTC phones.
Overall the HTC 10 is a great phone. Sure, for many people Samsung's extra accessories and Huawei’s lower price point will make those phones more attractive, but buying an HTC phone is no longer a risk, but a safe investment.
