May 2, 2020Are you essential?The Post-Covid19 and the path to the uncertainty. — Around 2010, I met someone who was recently let go. He was a designer at a design agency in Dubai. I asked him if the decision to be made redundant was based on economic reasons. He said ‘No’ The agency I worked for has a dastard approach. Whenever someone goes…Covid 193 min readCovid 193 min read
Dec 8, 2019Should you hire a design agency or a design freelancer?Tight budgets, originality, and the disappearing freelancer. First of all, I want to be clear about what I am highlighting in this article. This is not a right or wrong argument, but my case is to identify two main points: 1- When should you go for a design freelancer. …5 min read5 min read
Nov 7, 2019The 6 things that every successful brand gets it right.Talking about successful brands is something heart-throbbing to us. It is a real manifestation and living proof that what we believe in ‘is’ right and it is materializing right before our own eyes. Whether it is branding, design, technology or all together, it is something we are always thrilled to…Branding6 min readBranding6 min read
Oct 21, 2019Are you in or out?Why Mediocrity and Irrelevancy are plague of our times? Blackberry, Nokia, Kodak, and Myspace.com They are all gone, not totally, but almost entirely. They were the №1 industry leaders once and they failed cause they didn’ not adapt fast enough. This is exactly like waking up tomorrow on the news…Apple4 min readApple4 min read
Oct 11, 2019Beyond the logo.Why getting lucky isn’t enough anymore. Quite often, I get the question ‘what makes a great brand a great brand ?’ and my answer as always ‘Everything, really everything’. Some people get confused about this answer. Why and how? And for this reason I put below a short thought on…Nike3 min readNike3 min read
Sep 23, 2015On Startups And FailuresWhat My Failing Startups Taught Me — I got fired during the bubble burst in 2009 and since then I have been freelancing as a designer on short and long term contracts. During these years I started and shut down a few businesses, made lots of mistakes and many good choices too. This is what I learned…Startup8 min readStartup8 min read
