
Weapon 2 is mind share. Firefox as the good guy, guardian of your privacy, an independent force for good. I care, and I’m on board with these sentimental reasons, but we have to be honest that most people don’t care. When choosing between convenience and principles, most people pick convenience. Or, they don’t even spend a second thinking about it because they don’t hear you preaching, or know you even exist (reach). Most certainly there are people who do care, but there’s not enough of us to save Firefox, I’m afr…