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To create this prototype, we figured that the chat interaction would be of utmost importance to see how users would communicate their needs and feelings about not selecting the products themselves.
…ather than filtering thousands of products amongst several categories and very specific attributes. In our specialist chat concept, the specialist would identify the problem and provide the user with a ready-to-buy shopping cart.
Brand voice is a crucial part of a product’s identity. It keeps your product from simply being another commodity in the eyes of your customers.