The app addiction

Twitter’s pull to refresh (from

Keeping you in

“Constantly forced to outperform their competitors, they must use increasingly persuasive techniques to keep us glued. They point AI-driven news feeds, content, and notifications at our minds, continually learning how to hook us more deeply — from our own behavior.”

Center of Humane Technology

The new harry potter mobile game tries to lure you into your first in-app purchase by perfectly timing the first purchase screen. It coincides perfectly with the first precarious situation you get into. Buy your way out or leave your character hanging for hours. (from

Side effects

“If technology is a drug — and it does feel like a drug — then what, precisely, are the side-effects?”

Charlie Brooker, creator of Black Mirror

Proposing a new form of diet

“You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night. We’re competing with sleep, on the margin. And so, it’s a very large pool of time.”

Reed Hastings, CEO of Netflix

  • Why did I launch the app?
  • How much time did I spend there?
  • How did I feel afterward?
  • Did I gain any value? / Do I feel entertained?
  • How often do I launch the app during the day?

Push back your push notifications

Out of sight out of mind

Fight apps with apps

Be a frequent flyer

Ethics in design

“In the future, we will look back at today as a turning point towards humane design: when we moved away from technology that extracts attention and erodes society, towards technology that protects our minds and replenishes society.”

Tristan Harris’ Center for Humane Technology



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