Jan 22, 2021$6 million per monthIf you’re a fan of my work you know about a client of ours that went from $0 to $6 million per month… in just under 4 years. This client is obviously smart. They’ve got a great media buying team. Strong copywriters and a solid offer. And, like I said…Contenthacking2 min readContenthacking2 min read
Jan 22, 2021Great Content is Brand FamiliarityEver struggled with trying to get people to buy from you? Silly question, right? We’ve ALL run into this challenge. And we all know that someone who has been on your email list for a long while — or followed you on social — is usually a better lead than…Contenthacking2 min readContenthacking2 min read
Jan 21, 2021Content PrioritiesIf you follow my podcasts or read these emails, you know how I feel about content marketing. It’s best used to support funnels and ads. But what happens when you invert it and make content the priority? In other words, you do what Gary Vee drones on about and plaster…Contenthacking2 min readContenthacking2 min read
Jan 20, 2021Incentivising and Tracking OutputEvery Tuesday morning the local council has guys come out and sweep up the streets, collect all the leaves and so forth. And they have an interesting system. They’ll do a couple of streets in one go where they pull together all the leaves in bundles. …Contenthacking2 min readContenthacking2 min read
Jan 18, 2021The One’s InfluenceI touched on the concept of The One in my last email. As you recall, I relayed a conversation I had with my successful cousin. Here is what he said to me… “… There was one guy that used to work for me that really, really impressed me. I gave…Contenthacking2 min readContenthacking2 min read
Jan 15, 2021The OneToday, I want to talk about a concept called The One. A few days ago, I had lunch with my cousin. He’s a quite successful sort of guy. He pretty much doesn’t work anymore and spends most of his time just mucking about. So, we were talking about business and…Contenthacking1 min readContenthacking1 min read
Jan 11, 2021Explosive results from contentI want to delve a little deeper into the subject of funnels and content. More specifically, I want to address the common thought that content alone generates leads. It’s true — content can generate leads. But for most companies it’s a half truth. Let me explain. The other day, I…Contenthacking2 min readContenthacking2 min read
Jan 8, 2021Zuck’s productivity secretIn my last email I talked about batching… and why it’s so important for being productive. Well, today, I’m going to talk about probably one of the most productive humans alive today. Mark Zuckerberg. In an interview with Reid Hoffman (Founder of LinkedIn), Zuck mentioned that he’s always asking himself…Contenthacking2 min readContenthacking2 min read
Jan 7, 2021How I batch tasksI am super passionate about productivity hacks. And one of those hacks that I’ve found most useful is batching. It seems I’m not the only one :) Recently, I bumped into an article about Tim Dorsey (Founder of Twitter) about how he manages his business and life: Mondays — High-level…Contenthacking2 min readContenthacking2 min read
Jan 6, 202125th of November 2019Now, of course, scale means different things for different people. So it’s a personal definition. But now matter how you interpret “scale”, the first step to building for scale is always the same… Begin with the end in mind. Visualise what your company looks like at “scale”. …Contenthacking2 min readContenthacking2 min read
