Bullet Message — the challenger to the giants

The Brave C
Sep 7, 2018 · 2 min read

Introduction

You may have already heard about WeChat, the Chinese version of Facebook, having a billion users approximately. Actually, in China, WeChat is beyond its counterpart in US, which is considered as a lifestyle app, its function including instant message, payments, subscriptions, friends information feed. Most of people deem that no one can challenge its position. BUT, lately a new application called bullet message launched, a challenger to WeChat.


The complaint about WeChat from users

Interactive experience of WeChat is old fashion and not user friendly anymore, especially for these who need to conduct many task at the same time and they find it is inefficient to work with others in WeChat: you have to enter the chat page to view and reply the messages. In addition, contacts in WeChat is complicated — young people do not want to share their status in internet when their parents can see. There are many other reasons why people do not like WeChat such as strict government supervision, blocking link from competitor.


What new interactive experiences provided by the Bullet Message

The most attractive thing of the new app is its interactive experiences.In this app, you can view and reply messages directly at the main page — you need not enter the chat page, which can improve your efficiency to process multi-task. Another good feature in Bullet Message is “Advanced Voice To Text” — you can input messages by speaking and you can edit the generated texts easily when you have a speaking mistake.


Can Bullet Message be alive when the novelty fades?

The Bullet Message launched at August 20th, and just after ten days, at August 30th, it gains more than four million users. A huge number, isn’t it? But, WeChat have approximately one billion users and many people are used to keep touch with their friends, colleagues and families. It is difficult to change one’s habit. As many users of Bullet Message App said: ‘I like Bullet Message. Its features are great and it is good for me, but I still use WeChat now because all of my friends are in WeChat. Less people are willing to talk with me in Bullet Message App’.

Although Kuairu Technology, the owner of Bullet Message, has secured 100 million yuan in financing, they face great challenges.

The Brave C

Written by

Web Engineer / Android Engineer / Project Manager . Chinese …

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