Going Back to Castile
It’s late June 2017 and I’m headed to northern Spain to take part the Press Drives for the new Ford Fiesta.
I’m not a journalist, influencer or YouTuber. I’m a Finance Manager for Ford Motor Company and wouldn’t usually get involved in this side of the business. I’m Finance; I count the beans; I don’t get involved in a new model launch. That’s for the Public Affairs folks on the 4th floor.
What happened was Public Affairs wanted to involve a small group of Ford employees who use social media and would be prepared to blog, tweet, post, Instagram, be photographed and interviewed for a 36-hour test drive with the UK motoring press in Valladolid, Spain. All we had to do was answer a question.
The question was, why are you the person for the job? Easy!
My first ever car was a Mk.I Fiesta. I’ve owned or driven every mark of Fiesta ever since. I speak Spanish and lived just up the road in Burgos for a couple of years back in the 80s, so I know the area. And I’ve had enough first-hand experience of being stopped by the Spanish Civil Guard, including at gunpoint, so potentially being stopped for alleged traffic offences wouldn’t be an issue…
So I applied. And got the gig. And here I am, with the other 5 willing volunteers, at Stansted Airport waiting for the flight.